Research: Brand Awareness

Brand awareness refers to a customers' ability to recall and recognise the brand under different conditions and link to the brand name, logo, jingles etc to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs to and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products. A new term that has emerged in recent years known as "brand love" is a measurement of the level at which society regards a company or product.